Eddy Ibarra


Max Mara The Cube Cameluxe SS22 Campaign Video


Max Mara The Cube Cameluxe SS22 Campaign Video

Arizona Muse is the star of the Spring Summer 2022 campaign supporting Max Mara The Cube with Cameluxe padding. The model and activist is the founder of DIRT, a foundation for the regeneration of Earth. She is passionately committed to raising awareness about fashion sustainability and its environmental impact. She says, “We are in a Climate Crisis. I'm educating myself about the solutions available and sharing what I learn." The campaign is photographed by Robbie Lawrence. The video is directed by Tracy Doyle.

The Max Mara The Cube with Cameluxe is an adaptable, high performance collection. Key pieces for Spring Summer 2022 include fully reversible, lightweight, zipped jackets, oversized parkas and boxy sweatshirts.
The collection comes in a spectrum of colors that range from dazzling brights (sunny yellows, and oranges, bouganville, sky blue and green), to the classics (camel, navy and white). A range of zippered clutches, padded with Cameluxe, completes the look in complementary colors.